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e started Positive Brand in 2004 with a promise to put the customer at the center of everything we do. Our strategies, creative ideas, and media plans all operate in synchronous orbit around our client’s customer. It’s an approach that has produced stellar results, time and time again.
What we’ve gained is impressive but what we’ve learned is the most significant result.
When we developed a marketing campaign for a regional blood center, we needed to recruit more than 900 donors every day. Our strategic approach produced over 1,100 donors every day. We learned that people would help when given the chance to reinforce their identity as a do-gooder.
Our campaign for a popular CPG beverage resulted in hundreds of thousands of downloads of branded digital rewards. But the best result was how we learned to build relationships with customers around interactivity.
We tested a wide variety of loan application solutions to help our online bank client find the optimal approach to conversion. We learned a lot about usability, but our best lesson came in the form of a customer insight—people applying for a loan will keep coming back throughout the process so start treating them like a customer before they get approved.
Our online insurance client acquired new regional customers through in person sales calls. Our creative solution produced a 100% recall rate and an 80% conversion rate in scheduled meetings. But the best lesson was how effective a tangible, physical world approach could produce better results for an intangible, online insurance company.
Turning the real-world experience of enlisting in the military into a virtual experience available online was the strategy behind our campaign. The results were outstanding. 50% of those who engaged in the virtual experience contacted a recruiter. In the process, we learned the real value in offering exclusivity with “elite” benefits.
There are a lot of marketers that recognize the importance of selling solutions instead of products. For one American manufacturer, we helped them build a marketing campaign that does exactly that. It increased sales leads by 235% in the first quarter. It taught us how important it is to focus on solving the customer’s pain points.
Your mindset for marketing.
Since 2004, we’ve been helping our clients increase their revenues with the help of insightful strategies and strategically branded messages. We’re always excited to see how our mindset for marketing succeeds in the marketplace. Most of all, we’re always expanding that mindset. We’re always learning.
