There’s a charming photo montage of six garages that’s common to see on LinkedIn and Facebook. Under each garage is the name of a well-known company: Apple, Google, Amazon, Harley, Disney, and Mattel. It points to the fact that each of these businesses started in someone’s garage. Small is just a state of mind. Consider some of our big results:

• 100 blood donations daily for regional blood bank
• 80K dollars in donations for local nonprofit organization
• 2.5M subscribers acquired for CPG beverage brand
• 100% year over year increase in revenue for nonprofit organization
• 85% conversion rate for SaaS e-business
• 1000% week over week increase in loans for online bank
• 36% call volume increase for regional hospital
• 39% increase in loan applications for online auto lender
• 2.2M dollars in donations for nonprofit organization
• 235% increase in sales leads for American manufacturer
• 50% conversion rate for military recruiter

Small is good. The Big Gulp has lost its charm. People see through offers like Double-Size, Jumbo, and Maxi. Overindulgence has reached the tipping point. Being big for the sake of being big isn’t fooling any one today. And it’s especially not fooling savvy marketers. That’s why they are regularly turning to small agencies like Positive Brand to help them accomplish big things. After all the oversized marketing promises, they’ve learned something important—being big isn’t the same thing as being smart.

Nimble is good. When we left the big agencies to start Positive Brand, we shed a ton of extra weight and man do we feel great. Old companies and large organizations keep adding people and departments and processes and protocols to keep up with their growth. And it makes them sluggish, unresponsive, and ineffective. What clients need is a team of experts dedicated to their account. 

Telephone is this game kids play where they whisper into the ear of the kid next to them. That kid has to relay the message to the next kid. And it goes down the line like that. In the end, everyone gets a big laugh when they hear how messed up the final message is compared to the original. Not so funny when it’s your business message that’s getting messed up. But when you have a big agency and you need to train a bunch of junior staffers and you  need to justify a bunch of senior salaries, hierarchy sets in and with it, layers of confusion.

We save our clients money because we know it’s important to them. We will never see the day when budgets don’t matter and money isn’t an object. Not only do we save our clients money by providing them with our full stack of marketing services at radically competitive rates, but when we have a service agreement in place with our clients, they save huge discounts on those competitive rates and enjoy no markup on 3rd party vendor expenses and no media commissions. 

We are based in a small office in Brooklyn but we serve clients in New York City, London, Bulgaria, Orlando, Denver, Miamisburg, Dallas, Fort Lauderdale, Las Vegas, and Los Angeles. We don’t start our day thinking about the square footage of our Brooklyn office. But we do start every assignment thinking big, thinking about how we can have an impact on society. How we can upset the status quo. How we can change someone’s life forever. How we can do the unthinkable to accomplish the impossible.

Small happens to be a huge benefit to our clients. Our client’s fees go to paying for service — not unnecessary office space, furniture, or equipment. Our team of experts represents a level of experience that solves marketing problems faster and generates better ideas in a fraction of the time it takes most firms. It’s the benefit of experience. Our clients are paying for our rapt attention, bright ideas, and talented executions. We make sure every dollar they spend goes to insightful research, strategic planning, creative development, polished production, and actionable reports.

It happens a lot in this business. You interview a bunch of agencies with the goal of finding the group that best meets your unique needs. And you select the team that convinced you they were the best. They brought their best and brightest to the pitch and you believed in them. And that was the last time you saw them. Their B-team was assigned to serve your account while the pitch team went on to pitch more new business. At Positive Brand, we love working on the business we win. Collaborating with clients is the fuel we require to keep our engines running at peak performance.

It’s never been our goal to grow into a big organization. We started this business in 2004 with a commitment to serve just a handful of clients so we could focus on quality service and outstanding creative solutions for well-deserving marketers. A lot has changed since then but our commitment to keeping a selective client roster has always been a part of who we are. We are extremely proud of the clients we work for because we’ve been deliberate about doing good work for companies that do good things.

Small is the new huge. You’re invited to join us and see for yourself what a big difference small can make for your marketing.