O ur conviction can be our own worse enemy. We understand a situation with certain clarity. We arrive at our opinion honestly, applying insight, expertise, and diligence to our conclusions. We have convinced ourselves. Now we are trying to convince others. Tread cautiously here. I was invited to a gathering of DDB Worldwide’s executive creative…

A n engagement strategy is an idea-driven solution inspired by the critical information you have assembled. It takes everything you know about your customer, their interests, and their media consumption habits and brings focus to those insights. Ideas for driving your engagement strategy are as numerous and diverse as the problems they solve. To…

Every generation shapes our culture in their image. The shape it takes will have a dramatic impact on marketing. According to Investopedia, Boomers, with their appetite for consumption and comfort, were the result of people wanting to start the families that they put off during World War II and the Great Depression, and a sense…