T

here are some radical people out there, just itching to get their hands on your brand. They have big plans. And chances are, they have no intention of asking for your permission. These radicals are a small minority, but they should be not be ignored. If you focus all of your marketing effort on the masses, you’re going to miss a great opportunity to connect with your best customers—your zealots.

Zealots are those people that have unexpected levels of enthusiasm for your brand and they’re not afraid to let everyone know. They are early adopters and staunch loyalists. Best of all, they are the butterflies of the influence marketplace.

Instead of trying to engage the broadest members of your customer base, focus your efforts on the most committed members of this interest group. These zealots — these nerds — are the most obsessed and involved individuals with regards to your brand. They are also the most influential. They are trying new products out first. They are the first to sample new services. Attempt new approaches. They live and breathe the subject at hand. And they can’t stop talking about them.  

Play a game of follow the leader and look to the zealots.

If you want to watch your ideas explode and reach more people online and offline, then look for those people that have the biggest following, tweet the most often, comment all the time, and manage to respond to your email as soon as you send it.

“There go my people. I must find out where they are going so I can lead them.”
— Alexandre Auguste Ledru-Rollin

The key to this strategy is two-fold. 1. Find the zealots. 2. And recruit the zealots. It may sound easy but it takes resources and dedication to make it work. But don’t take too much time sorting it out. Because this is a strategy that is likely known by your competition. So in a lot of ways, it’s a race to see who can acquire the most influential zealots first. 

Helping companies win this race and generate more sales with their customers is what we do at Positive Brand. Contact us today. We can show you how to target influential zealots and radically grow your brand by playing a game of follow the leader.